The latest weekly report of the US Mint's numismatic product sales showed a general slow down in demand for many products and an uptick in demand for some First Spouse Gold Coins. The report does not debut any new products and the next release for the America the Beautiful Quarters Proof Set won't occur until May 13. As a change of pace, this report will take focus on an emerging trend illustrated by the 2010 Presidential Dollar Proof Set.
When the US Mint releases a new product, the highest sales almost always occur during the first week of availability, followed by a rapidly slowing pace of sales in the following weeks, until eventually a low base level of demand emerges. This year, the drop off in demand after the first week of sales has been much more pronounced.
The 2010 Presidential Dollar Proof Set illustrates the changing pattern of sales. In the set's first appearance on the weekly sales report, debut sales came in at 224,426 units. This was far above the debut sales figures for the 2009 Presidential Dollar Proof Set, which had sales of 82,168 in the first reporting period.
Now, less than three months after the strong opening, sales of the 2010 Presidential Dollar Proof Set have fallen to less than 5,000 per week, with total sales of 361,461 sets to date. This is actually below the total sales level that the 2009 Presidential Dollar Proof Set had attained by the corresponding year ago period. Between February 10, 2009 and April 29, 2009, last year's set had recorded sales of 520,883.
So despite having nearly triple the debut sales, the 2010 set has already fallen behind the pace of sales seen for the 2009 set. This seems like an interesting trend to watch as the year unfolds and more products are released.
The full weekly sales report is presented below. Figures are compiled through May 2, 2010. The first number column indicates total sales through the reporting date and the second number column represents the change in sales since the last report. Figures which are followed by an asterisk (*) are no longer available for sale at the US Mint.
| Product | Sales | Change |
| 2009 GOLD BUFFALO PROOF COIN | 49,388* | 0 |
| FIRST SPOUSE GOLD COINS | ||
| Anna Harrison Proof (2009) | 6,250* | 0 |
| Anna Harrison Uncirculated (2009) | 3,537* | 0 |
| Letitia Tyler Proof (2009) | 5,078 | 41 |
| Letitia Tyler Uncirculated (2009) | 3,164 | 138 |
| Julia Tyler Proof (2009) | 4,713 | 32 |
| Julia Tyler Uncirculated (2009) | 2,779 | 81 |
| Sarah Polk Proof (2009) | 4,545 | 40 |
| Sarah Polk Uncirculated (2009) | 2,721 | 22 |
| Margaret Taylor Proof (2009) | 3,607 | 53 |
| Margaret Taylor Uncirculated (2009) | 2,168 | 171 |
| Abigail Fillmore Proof (2010) | 3,827 | 135 |
| Abigail Fillmore Uncirculated (2010) | 2,140 | 72 |
| 2010 AMERICAN VETERANS DISABLED FOR LIFE SILVER DOLLAR | ||
| Proof | 137,781 | 1,226 |
| Uncirculated | 60,479 | 565 |
| 2010 BOY SCOUTS OF AMERICA CENTENNIAL SILVER DOLLAR | ||
| Proof | 229,938 | 6,628 |
| Uncirculated | 108,671 | 1,379 |
| 2010 PROOF SETS | ||
| 2010 Presidential $1 Coin Proof Set | 361,461 | 4,341 |
| 2010 UNCIRCULATED MINT SETS | ||
| 2010 Presidential $1 Coin Unc Set | 34,006 | 3,152 |
| 2009 PROOF SETS | ||
| 2009 U.S. Proof Set | 1,466,019 | 1,122 |
| 2009 DC/Territories Quarters Proof Set | 608,611 | 479 |
| 2009 SILVER PROOF SETS | ||
| U.S. Mint Silver Proof Set | 680,303 | 1,531 |
| DC/Territories Quarters Silver Proof Set | 278,715 | 539 |
| 2009 UNCIRCULATED MINT SETS | ||
| 2009 U.S. Mint Uncirculated Set | 758,852 | 1,737 |
| 2009 Presidential $1 Coin Unc Set | 105,059* | 0 |
| 2010 NATIVE AMERICAN $1 COIN ROLLS | ||
| 25-Coin Roll (P) | 26,351 | 463 |
| 25-Coin Roll (D) | 25,920 | 500 |
| 2010 MILLARD FILLMORE $1 COIN ROLLS | ||
| 25-coin roll (P) | 34,013 | 235 |
| 25-coin roll (D) | 32,762 | 211 |
| 2009 ZACHARY TAYLOR $1 COIN ROLLS | ||
| 25-coin roll (P) | 37,660 | 88 |
| 25-coin roll (D) | 36,096 | 62 |
| 2009 JAMES K. POLK $1 COIN ROLLS | ||
| 25-coin roll (P) | 40,421 | 48 |
| 25-coin roll (D) | 39,029 | 38 |
| 2010 KENNEDY HALF DOLLAR BAGS & ROLLS | ||
| 200-Coin Bag | 4,730 | 285 |
| Two-roll set | 23,178 | 318 |
| 2010 HOT SPRINGS QUARTER BAGS & ROLLS | ||
| 100-coin bag (P) | 6,010 | 742 |
| 100-coin bag (D) | 5,561 | 646 |
| Two-Roll Set (80 coin) (P&D) | 29,150 | 3,167 |
| 2010 LINCOLN TWO-ROLL SETS | ||
| Preservation of the Union | 100,916 | 6,676 |
| 2009 LINCOLN TWO-ROLL SETS | ||
| Professional Life | 285,083 | 525 |
| Presidency | 250,851 | 755 |
| PRESIDENTIAL DOLLAR COIN COVERS | ||
| William Henry Harrison | 27,920 | 23 |
| John Tyler | 24,744 | 24 |
| James K. Polk | 22,971 | 23 |
| Zachary Taylor | 21,484 | 48 |
| Millard Fillmore | 20,242 | 279 |
| DC & US TERRITORIES COIN COVERS | ||
| District of Columbia | 19,154 | 26 |
| Puerto Rico | 16,115 | 25 |
| Guam | 12,625 | 29 |
| American Samoa | 11,051 | 23 |
| U.S. Virgin Islands | 9,780 | 34 |
| Northern Mariana Islands | 9,097 | 84 |
| PRES $1 COIN & FIRST SPOUSE MEDAL SETS | ||
| Anna Harrison | 13,964* | 0 |
| Letitia Tyler | 9,706* | 0 |
| Julia Tyler | 9,290 | 32 |
| Sarah Polk | 8,831 | 36 |
| Margaret Taylor | 7,109 | 55 |
| Abigail Fillmore | 5,525 | 212 |
