Following several weeks of strong performance, sales of the United States Mint’s numismatic gold products showed a decline across every category, including the 2010 Proof Gold Eagles, 2010 Proof Gold Buffalo, and available First Spouse Gold Coins.
A drop off in sales was expected for the 2010 Proof Gold Eagles, which debuted on last week’s report. Newly released US Mint products tend to have their highest sales performance during the opening days. Subsequently, the pace of sales declines, often sharply, until a base level of weekly demand emerges. In the current period, customers ordered 5,215 (1 ounce), 706 (1/2 ounce), 669 (1/4 ounce), 1,593 (1/10 ounce), and 2,840 (4 Coin Sets). The largest drop off in sales compared to the prior week occurred for the 1/10 ounce individual option. On an overall basis, the number of ounces worth of 2010 Proof Gold Eagles sold by the Mint was 11,148 this week, compared to 29,678 for the last report.
The 2010 Proof Gold Buffalo recorded sales of 944 to bring total sales to 37,218. This is the first time weekly sales came in below the 1,000 level since September 12.
Sales of the available First Spouse Gold Coins declined to 539 coins across all options, compared to 683 last week. There was an unusual increase in sales for the uncirculated version of the Margaret Taylor First Spouse Gold coin, which sold 208 for the week. Declines are noted for the James Buchanan’s Liberty First Spouse Gold Coin, which sold 100 uncirculated coins and 69 proof coins.
The complete report of US Mint numismatic product sales appears in the table below. Figures are compiled as of October 17, 2010. The first number column represents total sales through the reporting date, and the second number column represents the change in sales since the last report. Figures which are followed by an asterisk (*) are no longer available for sale from the United States Mint. Other products can be found online at http://catalog.usmint.gov/
| Product | Sales | Change |
| 2010 AMERICAN BUFFALO GOLD PROOF COIN | 37,218 | 944 |
| 2010 AMERICAN PLATINUM EAGLE PROOF COIN | 10,000* | 0 |
| 2010 AMERICAN GOLD EALGE PROOF COINS | ||
| One ounce | 19,195 | 5,215 |
| One-half ounce | 2,879 | 706 |
| One-quarter ounce | 3,449 | 669 |
| One-tenth ounce | 8,538 | 1,593 |
| Four-coin set | 9,987 | 2,840 |
| FIRST SPOUSE GOLD COINS | ||
| Margaret Taylor Proof (2009) | 4,589 | 18 |
| Margaret Taylor Uncirculated (2009) | 3,302 | 208 |
| Abigail Fillmore Proof (2010) | 5,076 | 24 |
| Abigail Fillmore Uncirculated (2010) | 3,218 | 68 |
| Jane Pierce Proof (2010) | 4,071 | 31 |
| Jane Pierce Uncirculated (2010) | 2,324 | 21 |
| Buchanan’s Liberty Proof (2010) | 6,067 | 100 |
| Buchanan’s Liberty Uncirculated (2010) | 3,994 | 69 |
| 2010 AMERICAN VETERANS DISABLED FOR LIFE SILVER DOLLAR | ||
| Proof | 171,094 | 1,237 |
| Uncirculated | 70,606 | 457 |
| 2010 BOY SCOUTS OF AMERICA CENTENNIAL SILVER DOLLAR | ||
| Proof | 245,000* | 0 |
| Uncirculated | 105,000* | 0 |
| 2010 PROOF SETS | ||
| 2010 U.S. Mint Proof Set | 713,856 | 22,415 |
| 2010 Presidential $1 Coin Proof Set | 463,840 | 2,772 |
| 2010 America the Beautiful Quarters Proof Set | 219,838 | 2,784 |
| 2010 SILVER PROOF SETS | ||
| 2010 U.S. Mint Silver Proof Set | 383,908 | 11,481 |
| 2010 America the Beautiful Quarters Silver Proof Set | 195,745 | 2,522 |
| 2010 UNCIRCULATED MINT SETS | ||
| 2010 U.S. Mint Uncirculated Set | 443,484 | 8,524 |
| 2010 Presidential $1 Coin Unc Set | 70,580 | 853 |
| 2009 PROOF SETS | ||
| DC/US Territories Proof Set | 623,064 | 374 |
| DC/US Territories Silver Proof Set | 297,326 | 1,726 |
| 2010 NATIVE AMERICAN $1 COIN ROLLS | ||
| 25-Coin Roll (P) | 34,405 | 401 |
| 25-Coin Roll (D) | 33,880 | 310 |
| 2010 JAMES BUCHANAN $1 COIN ROLLS | ||
| 25-coin roll (P) | 30,159 | 294 |
| 25-coin roll (D) | 30,064 | 258 |
| 2010 FRANKLIN PIERCE $1 COIN ROLLS | ||
| 25-coin roll (P) | 33,375 | 83 |
| 25-coin roll (D) | 33,035 | 80 |
| 2010 MILLARD FILLMORE $1 COIN ROLLS | ||
| 25-coin roll (P) | 37,183 | 64 |
| 25-coin roll (D) | 35,596 | 54 |
| 2009 ZACHARY TAYLOR $1 COIN ROLLS | ||
| 25-coin roll (P) | 39,038 | 43 |
| 25-coin roll (D) | 37,263 | 26 |
| 2009 JAMES K. POLK $1 COIN ROLLS | ||
| 25-coin roll (P) | 41,565 | 30 |
| 25-coin roll (D) | 39,964 | 32 |
| 2010 KENNEDY HALF DOLLAR BAGS & ROLLS | ||
| 200-Coin Bag | 7,468 | 56 |
| Two-roll set | 31,588 | 247 |
| 2010 GRAND CANYON QUARTER BAGS & ROLLS | ||
| 100-coin bag (P) | 4,962 | 210 |
| 100-coin bag (D) | 4,861 | 190 |
| Two-Roll Set (80 coin) (P&D) | 27,161 | 859 |
| 2010 YOSEMITE QUARTER BAGS & ROLLS | ||
| 100-coin bag (P) | 6,106 | 64 |
| 100-coin bag (D) | 5,988 | 68 |
| Two-Roll Set (80 coin) (P&D) | 32,538 | 376 |
| 2010 YELLOWSTONE QUARTER BAGS & ROLLS | ||
| 100-coin bag (P) | 7,448 | 42 |
| 100-coin bag (D) | 7,936 | 48 |
| Two-Roll Set (80 coin) (P&D) | 38,333 | 263 |
| 2010 HOT SPRINGS QUARTER BAGS & ROLLS | ||
| 100-coin bag (P) | 9,015 | 28 |
| 100-coin bag (D) | 8,386 | 28 |
| Two-Roll Set (80 coin) (P&D) | 43,883 | 224 |
| 2010 LINCOLN TWO-ROLL SETS | ||
| Preservation of the Union | 157,200 | 1,220 |
| PRESIDENTIAL DOLLAR COIN COVERS | ||
| William Henry Harrison | 28,653 | 28 |
| John Tyler | 25,441 | 23 |
| James K. Polk | 23,659 | 21 |
| Zachary Taylor | 22,456 | 24 |
| Millard Fillmore | 21,079 | 57 |
| Franklin Pierce | 18,981 | 114 |
| James Buchanan | 17,183 | 318 |
| PRES $1 COIN & FIRST SPOUSE MEDAL SETS | ||
| Anna Harrison | 13,962* | 0 |
| Letitia Tyler | 9,695* | 0 |
| Julia Tyler | 10,037 | 47 |
| Sarah Polk | 9,534 | 33 |
| Margaret Taylor | 8,350 | 35 |
| Abigail Fillmore | 8,180 | 77 |
| Jane Pierce | 5,896 | 119 |
| James Buchanan’s Liberty | 3,837 | 301 |
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