During a meeting held on May 19th, 2014 at the Omni Hotel in Philadelphia, PA., the Citizens Coinage Advisory Committee (CCAC) reviewed and discussed the reverse designs for the 2015 March of Dimes Commemorative Coin Program. In attendance were Chairman Gary Marks, Dr Michael Bugeja, Robert Hoge, Erik Jansen, Jeanne Stevens-Sollman, Thomas Uram, and Heidi Wastweet, as well as members of the U.S. Mint staff and members of the Artistic Infusion Program. At the meeting, Mary Lannin was sworn in as the committee’s newest member.
April Stafford of the U.S. Mint read the authorizing legislation, Public Law 112-209, and then presented the 40 designs (22 obverse and 18 reverse) for the committee’s discussion; she noted that obverse designs 9, 13, 14, and 15, as well as reverse designs 7 and 11 were the prefered designs from the March of Dimes organization liaison, and that obverse design 9 and reverse designs 11 and 16 were the recommendation of the Commission of Fine Arts (CFA).
As per their custom when faced with a large amount of designs, a culling process was conducted by Chairman Marks, resulting in the following designs being eligible for discussion by the CCAC:
Obverse designs: 3, 6, 8, 9, 11, 12, 13, 14, 15
Reverse designs: 1, 2, 4, 7, 11, 16
Thomas Uram said the designs “all speak to what March of Dimes is about”, but noted that obverse design 3 should not read “victory over polio”, as other countries are still battling the disease. He also liked obverse design 15 showing President Roosevelt and Dr. Sauk, possibly paired with reverse design 1 to “tell the story” of the March of Dimes.
Robert Hoge indicated he had no strong preference, but would prefer seeing an older version of President Roosevelt and a younger version of Dr. Sauk.
Michael Moran indicated his support of reverse design 7.
Heidi Wastweet commented that she “really appreciate[d] the ethnic diversity” in reverse design 4, but that reverse 11 was “not quite working for me”, and noted that reverse 16 was not an attractive design.
Chairman Marks said, in general, that the “artists knocked this one out of the park”, and that his ideal coin would have Dr. Sauk, President Roosevelt, and March of Dimes, thus obverse design 14 and reverse design 7 would make him “a happy guy”. He concluded that a stack of dimes shows the March.
Mary Lannin obversed that design 3 showed a “generic child” which could stand for all children, and reverse design 1 showed a healthier future for all children.
Jeanne Stevens-Sollman said it was “very difficult to choose” amongst the designs, noting that obverse design 14 was “more simple”, and felt that reverse design 1 would look very great on dollar-size coin.
Donald Scarinci hoped for a actual dime integrated into the design. He liked obverse design 13 among liaison choices, stating that there are many images of President Roosevelt on coins, second to President Lincoln. He said he was inclined towards obverse designs 13, 14, and 15, as they were preferences of the organization, and that reverse design 7 would probably go well with them. He gave an honorable mention to obverse design 6, calling it “really cool”.
Dr. Michael Bugeja cautioned against repeating images on the designs. He called obverse design 15 “elegant”, and added that as a disabled President, Roosevelt ,had a great contribution. He also noted that a double portrait will prevent confusion of a double-head coin. He indicated that reverse designs 4 and 7 were his favorites, leaning towards design 7. He noted that the goal was to sell out the coin, and as such provided a marketing suggestion to the Mint: couple a special silver dime with the commemorative dollar to drive purchases. Continuing on that, Mr. Scarinci suggested creating a reverse proof dime.
Votes (Note: only those designs selected for discussion were eligible for points)
|3:2 points||6:2 points||8:0 points|
|9:3 points||11:5 points||12:7 points|
|13:5 points||14:19 points||15:18 points|
|1:14 points||2:1 points||4:5 points|
|7:16 points||11:0 points||16:4 points|
With the vote being close, a motion was called to recommend obverse design 15 over 14; the vote was 6-4 in favor of the motion, thus making obverse design 15, along with reverse design 7, as the committee’s recommendation.
Also noted on the record was a change of the text “victory over polio” to “first polio vaccine”.